Think on it. Are Venue Open Houses or Bridal Fairs, right for your product or service?
Selling to a wedding and event market with event marketing.
You have a great product or service. You need to be seen. How do you do that?
There’s quite a few platforms you can choose to be seen on but does it really build trust and relationships with your ideal clients? Event marketing is the beginning to relationship marketing and often the best way to get into that section of business is via a bridal fair or open house, or pop up market experience.
Bridal Fairs
While very immersive I have had a lot of people ask me “is this worth it” mainly because participation in these larger events can be very costly and labor intensive. Costly because the host has to pay for a large space to have them in typically and labor intensive because you have to load in and set up essentially a mini store in a blank space (within a very large ballroom) with virtually no character.
The short of it is, you can spend very little on a booth if it’s well planned and thought out and still get interest. I think the better idea is to PLAN.
Secondly, you need to decide if you are at a stage where brand recognition is important. You may be saying “well isn’t it always?”. This is true… to an extent.
If you are not clear on
Your true audience ( the customer that buys your most selling item or service)
Your branding (logo/colors/offerings)
Then this type of show you are likely going to get lost in.
If you are in the discovery phase of the said items there may be other ways for you to participate in relationship/ event marketing however.
Wedding Venue Open Houses
These are wonderful ways to get your product and service out to the public and ideal customers. Whether you are very clear on your brand or if you are in a discovery phase.
They usually more intimate types of events but can pack a punch in marketing because the attendance typically isn’t made up as much of brides or customers unclear on vision. Also they are often coming to the venue because they are ready to buy. They are no longer in that discovery phase of research. They’re coming to the venue the open house is at because they’ve potentially already booked it and are looking to fulfill the rest of their vendor needs or are ready to make a big purchase like most of these venues cost.